Client: Royal Ontario Museum (ROM)
TORONTO, May 1, 2024 – Moving from the rivers of the Amazon to the research facilities of the Royal Ontario Museum (ROM), the 10-minute documentary Decoding Biodiversity, created by MISSION BAY I Digital Agency, explores the transformative power of environmental DNA (eDNA) in ecological monitoring and conservation.
eDNA allows scientists to detect genetic material left by organisms in their environments, such as rivers and lakes, from a single water sample. This method is revolutionizing how researchers study and protect aquatic ecosystems, allowing them to assess biodiversity without directly observing the organisms.
“Given the challenges we face cataloguing biodiversity at a rate commensurate with the loss of biodiversity, we have to really scale up with a new technology”
– Dr. Nathan K. Lujan, ROM’s Curator of Fishes
The documentary is used to promote ROM's newest exhibition, Earth: An Immersive Journey, the Museum’s most experiential and immersive in its 110-year history. This exhibition combines high-definition projections, spatial audio, and scent diffusions to immerse visitors in the planet’s most intriguing and biodiverse habitats.
One of the unique aspects of this production is the blending of animated illustrations with real-life footage. Here is an example of an animation used in the documentary:
Additionally, the music has been entirely produced by our team, featuring piano, strings, synths, and percussion to give the soundtrack a cinematic and original feel.
Watch the full video below — and learn more about what ROM and Dr. Lujan are doing to both protect biodiversity and gain a deeper understanding of freshwater biodiversity.
Services Included:
With additional videography services.
Client's Feedback:
“MISSION BAY impressed me from the start with their professionalism, talent, and quick understanding of a complex and unfamiliar subject [...] Throughout the process, they met deadlines and clearly communicated their concept, process, and objectives with concise and well-written reports.”
– Dr. Nathan K. Lujan, Curator of Fishes, ROM